VTS America 

Atlanta, GA                                                                                                                                               1/2025 – current

Marketing Director

• Manage agency relationships, marketing budgets, promotional programs and sales enablement materials while supporting new product launches and national sales initiatives.

• Lead development of product literature, videos, technical content, trade show exhibits, advertising campaigns, website content and social media communications.

• Responsible for strategic marketing plans, brand positioning, digital marketing, public relations and corporate communications throughout North and South America.

• Direct all marketing strategy, branding, communications and creative initiatives for VTS America, a global manufacturer of commercial HVAC air handling systems. Lead corporate marketing, digital communications, public relations, product launches, trade shows, sales support, content development, website management, advertising and social media while collaborating with executive leadership, sales teams and international partners to strengthen brand awareness and drive business growth.

 

Safilo USA - Atlanta, GA                                                                                                                             8/2020– 1/2025

Brand Sales Consultant

Maintain and continuously achieve monthly, quarterly and annual sales goals. I currently represent the following brands: BANANA REPUBLIC, RAG & BONE, HUGO, MARC JACOBS, LEVI’S, FENDI, SMITH, DAVID BECKHAM, GIVENCHY and MOSCHINO. Developed an effective call cycle to successfully service my customers, with a goal of a regular 8-week rotation. Regularly visit customer to ensure brand visual merchandising – supply current POP materials, ensure board space is properly maintained to reflect brand positioning to support the sell through of my product. Responsible for utilizing all available corporate/client displays and client space planograming to maximize profitability. Utilize reports, trainings, samples, hardware/software to effectively manage customer relationships. Built a strong working relationship at all levels within the practices and my synergy team members. Remain current on trends affecting my brands and the optical business. Grow customer base with regular visits to practices and continuous prospecting.

 

Marketing/Freelance contracting - Atlanta, GA                                                                          

10/2019 –8/2020

 

Auto-Owners Insurance - Atlanta, GA                              

1/2018 – 10/2019

Marketing | Commercial Underwriter

Provided, research and evaluate insurance risks. Instructed the agents on how to better communicate with clients. Collect information from various reputable sources. Evaluation and management of the degree of risk that should be involved with the insurance policies. Evaluation of corp. training programs and optimization of the of the cost-effective replacements for improvements. 

Duties involve trying to predict losses and the probability of losses happening. Authorization of re-insurance for high-risk ventures and deciding whether or not a certain project will be offered insurance.  Utilization of specialized software packages in order to evaluate the risks of insuring a prospective business and calculation of the premium. Writing policies for coverage. Direct contact with the agents, entities and all other concerned risks and policy holders to ensure the best coverages available for the providers, agencies and clients.

 

ARCHWAY MARKETING 

Atlanta, GA                                                                                                      

6/2016 – 6/2018

Account Director | New Business Development and Creative Services

Provided executive leadership to six division managers direct reports; recruited, interviewed, hired, and provided ongoing training to team.  Led team effort in support of largest client, AT&T, as well as other key accounts that included Burger King, Starbucks and Anheuser Busch.  Oversaw and managed the Creative Services teams, Corp. Communication, Inventory teams, Data teams, Program Support teams and Fulfillment teams that were made up of 30 associates and 100+ warehouse staff: accountable for $45M+ in revenue.

• Held an active role as Project Manager for the development of Agile and Waterfall formats; helped company develop new systems and processes that led to immediate cost savings. 

• Oversaw and led the planning, inventory, print runs, returns, resets, new store kits, launch, call centers and fulfillment of all new product and service launches for all retail channels and compliance.

• Product management, communications and all creative decisions for clients and new products – B2B and B2C.

• Accountable for the client P&L that included revenue growth, gross profit, EBITDA, and forecasting; developed and presented clients with monthly metrics of achievements, analytics, and trends.

 

 

SMITH COMPANY 

Atlanta, GA                                                                                                                                  

4/2012 – 6/2016

Account Supervisor, Strategist & New Business Development

Directed up to 12 project managers at any given time, depending on the project.  Managed a minimum of $3M in revenue in first year, with a focus on building relationships and leading team wider and deeper in existing accounts and net new prospects; AT&T was largest account.  Prospected extensively to Division Presidents in an attempt to position and sell applications, Virtual/Augment Reality packages, digital ads, video production services and display applications. Provided creative direction on all projects and sales presentations.

• Spearheaded the day-to-day communication between the delivery management and creative teams within the agency and the clients; wrote SOWs/proposals and presented solution to clients.

• Recognized as an SME in the digital space, closely following market trends and competitive intelligence. Tracked and forecasted all prospects and sales daily into a central processing system.

• Interactive Media Award (IMA) Award winner in FY’15, FY’16.

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AT&T Mobility                                   

Atlanta, Georgia                                   

07/2008 – 04/1/2012

Senior Marketing and Merchandising Manager

• Responsible for the development of all in store digital signage, digital average revenue per users (DARPUs), the sales operations and marketing communication’s liaison, the small business and marketing communication’s liaison, responsible for the dealer channel and COR AT&T digital and merchandising coordinating programs, coordination between National Retailing and all of AT&T’s digital in-store programs, responsible for national kiosks consistency, targeting new and exciting technologies that are appropriate for in-store uses, providing brand and digital signage guidance on all digital solutions, the national and regional in store merchandising launches of new AT&T products and services. I pioneered, developed and serve as the administrator for AT&T’s new Digital Asset Management System. I manage the cross-functional relations with internal/external partners to ensure that AT&T MARCOM strategies are integrated, communicated and implemented seamlessly with store design, retail operations, national marketing, creative services, fulfillment and IT strategies, as well as, the day to day vendor and agency negotiations, marketing strategies, and management of the agency’s activities to ensure that all projects are delivered on time and on budget.

 

Orian Rug, Inc.                                                 

Anderson, South Carolina      

09/2006 – 03/2008

Vice President of Marketing and Merchandising

• Responsible for all advertising, sales presentations, attending and participating in all sales calls with major and minor accounts, video production, power point presentations, photography, website development, technology updates, data management, all printed materials, showrooms and logistics, all merchandising aspects to all major and minor accounts, packaging, displays, plan-o-grams for in store layouts, direct mail pieces, website management, directly responsible for reinventing Orian’s public perception, public relations (all functions), public speaking, all premium items, advertising contract negotiations, all printing negotiations, marketing strategies, and day to day management of a creative and marketing staff.

 

Kalos Financial, Inc.                            

Alpharetta, Georgia              

07/2005 – 09/2006

Vice President of Marketing

• Responsible for all advertising, sales presentations, video production, power point presentations, photography, website development, email blasts, drip campaigns, computer systems, technology updates, national teleconferencing, data management, all printed materials, tradeshow development and logistics, direct mail pieces, direct marketing and mail pieces for national representatives, website management, public relations (all functions), public speaking, all premium items, advertising contract negotiations, all printing negotiations, measuring return on investment for success rates, writing and producing a weekly radio show, newsletters, marketing strategies, and day to day management of a creative and marketing staff.

 

My tenure at Kalos allowed me to take a small regional company and transform it into a national player in the financial world. We were able to double the size of the company in less than a year.

 

Sterling Industries                                 

Norcross, Georgia                 

02/2004 – 05/2005

Creative Services Director

• Responsible for all advertising, sales presentations, private labeling, photography, product development, catalogs, computer systems, data management, all printed materials, all showrooms (seven), direct mail pieces, direct marketing, website management, public relations (all functions), promotional vehicles, all premium items, advertising contract negotiations, all printing negotiations, marketing strategies, and day to day management of a creative staff.

                                                                                               

Oriental Weavers of America              

Dalton, Georgia                                  

04/2003 – 12/2003

Vice President of Marketing, Merchandising and Creative Services

• Responsible for all printed media, package design, custom displays designed for some of the top retailers in the USA, store plan-o-grams, all sales presentations, advertising from concept to placement, negotiation of advertising contracts, marketing plans, press releases, public relations (all functions), development of digital catalogs, product development, promotional vehicles, management of all showrooms, licensing, and communications with the Egyptian manufacturing facilities.

 

Mohawk Home                                                

Calhoun, Georgia                   

07/1999 – 04/2003

Vice President of Creative Services, Graphic Design, Marketing, Merchandising & Print Services.

• Responsible for all printed media, package design, custom displays designed for the top 50 retailers in the USA, presentation material, advertising from concept to placement, negotiation of advertising contracts, presentations, promotional vehicles, marketing plans, press releases, public relations (all functions), website construction, maintenance of website, development of digital catalogs, video production, video editing, negotiation IMG contract with their companies’ spokesperson, John Madden, negotiations of Good Housekeeping contracts, all collateral materials, day-to-day management of advertising/graphic design staff.                           

• Responsible for all graphic equipment for the entire company, day-to-day management of over 30 employees that included a full printing company and management staff, collateral materials for 6 companies.

• Responsible for more than a 10 million dollar a year budget.

 

                                               

America Weavers                                

Calhoun, Georgia                   

07/1994 – 07/1999

(Acquisition of Mohawk Home)

Vice President of Advertising, Graphic Design and Public Relations

• Responsible for all printed media, package design, custom displays designed for the top 50 retailers in the USA, presentation material, advertising from concept to placement, negotiation of advertising contracts, presentations, marketing plans, press releases, public relations (all functions), website construction, maintenance of website, development of digital catalogs, video production, video editing, negotiation IMG contract with their companies spokesperson, John Madden, negotiations of Good Housekeeping contracts, all collateral materials, day-to-day management of advertising/graphic design staff.

• Responsible for all graphic equipment for the entire company.

• Grew the department by 300% in 3 years.

• Managed a 3 million dollar a year budget.

• Instrumental in the growth of a start up company from 0 to over 40 million dollars in 4 years.

 

 

American Rug Craftsman                    

Sugar Valley, Georgia            

12/1990 – 07/1994

Director of Advertising, Graphic Design, and Public Relations

• Responsible for all printed media, sales tools, package design, presentation materials, advertising from concept to plate ready art, advertising contracts, add placement, marketing plans, press releases, direct contact with all trade magazines editors, editorials, department budgeting, specs for all pre-press and computer equipment for the entire company, video production, and sales support.

• Grew the advertising department by 300%.

                                               

WD Stone and Associates                   

Cookeville, Tennessee            

07/1989 – 12/1990

Graphic Designer / Account Manager

• Responsible for all phases of design from concept to camera-ready art for all clients and their collateral material.

• Direct Customer relationships.

                                               

Keith Press                                          

Knoxville, Tennessee             

02/1989 – 07/1989

Graphic Designer

• Responsible for compilation and pre-press production of all printed media and collateral material.

                                   

EDUCATION:

• BFA /Cum Laude   East Tennessee State University (ETSU) Johnson City, TN 12/1988

      Emphasis:  Marreting/Graphic Design

• Additional Studies:  Photography (Studio), Package Design, Product Design, Illustration, Marketing, Psychology and Computer Science

• Maryville College, Maryville, Tennessee 05/1985

      Emphasis:  Graphic Design and Photography

• AI Mastery Certification Program

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